What started off as a way for Geneviève Brousseau-Provencher (BCom’10) and her partner to get enough fruits and vegetables while juggling a busy schedule soon became a business opportunity as they realized that there weren’t a lot of pre-prepared options out there that were not only delicious but made with clean ingredients.
Since its beginnings in the couple’s Montreal Old-Port kitchen in 2013, Dose Juice has become a major player in the Canadian beverage market.
"We had to build a production plan, and we started in our condo kitchen."
In this interview, Geneviève shares with undergraduate students Jordan Cowie and Nate Cooper what it was like for her and her partner, both with finance backgrounds, to start a business and how they’ve seen it grow. This, while ensuring they don’t compromise on core values like feminism, sustainability and a commitment to providing high quality products made with organic and locally sourced ingredients.
Start streaming this episode of McGill Management Insights.
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This episode was hosted by
Nate Cooper
BCom, U3
Jordan Cowie
BCom, U3
