Bensadoun School of Retail Management Road Shows work with businesspeople in rural Quebec

The way that we shop is changing, and for small- and medium-sized enterprises, it can be challenging to keep up with the pace of innovation. But the Bensadoun School of Retail Management (BSRM) is helping them do it. Since spring 2023, it has been hosting regional networking events that meet Quebec businesspeople where they live and work. Regional roadshows aim to help SMEs become omni-channel retailers, and consist of workshops that showcase the innovative research happening at BSRM. “Our ambition is to be the best academic institution in the world that is dedicated to the future of retail,” says Charles de Brabant, the executive director of BSRM. “But it is also important be a good local player, and the best way to do this is to go out and be with the people.”