McGill Leadership Impact Series: Philip Kotler
The McGill Leadership Impact Series is a free online webinar series featuring cutting-edge topics most relevant to senior executives. We focus on practical strategies and peer-learning discussions, with key learnings that lead to immediate action. With an emphasis on how management can positively impact organizations and society. This executive series is hosted by the International Masters Program for Managers. In collaboration with the McGill International Masters in Healthcare Leadership, McGill-HEC Executive MBA and the McGill Executive Institute.
HOW MARKETING CAN HELP SAVE OUR CITIES AND COMMUNITIES: A CONVERSATION WITH MARKETING GURU PROF. PHILIP KOTLER
Philip Kotler is known around the world as the “father of modern marketing”, having published over 80 books and 170 articles on marketing. For over 50 years he has taught at the Kellogg School of Management. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world. In his more recent publications Prof. Kotler identifies ways in which “regenerative” marketing can help contribute to positive social, political, economic, and/or environmental reform. Regenerative marketing includes practices which nurture communities and build local prosperity over the long term. The outcomes of regenerative marketing include value creation for customers, employees, and local communities. In one of his latest books Brand Activism: From Purpose to Action Kotler outlines how progressive businesses are helping create a better world.
Join the McGill Leadership Impact Series on Sept 21 for a presentation and discussion with Prof. Kotler on how Regenerative Marketing can contribute to a sustainable future.
Date: Tuesday, August 15th, 2023
Time: 12:00 EDT/17:00 BST/21:30 IST/13:00 BRT
About the International Masters Program for Managers (IMPM)
This international executive certificate and degree has a truly global reach with top academic partners and modules in the UK, Canada, Japan, India and Brazil. The IMPM is designed around managerial mindsets instead of functional silos and is taught by world-class faculty in five top international management schools. This unique program leverages the collective wisdom of diverse participants and uses innovative pedagogical tools and personalized program support to enable behavioral change and create impact.
The IMPM takes your learning beyond the confines of the classroom, brings it back into your work environment, and creates real and lasting change. With a modular format it minimizes time away from work and family.
IMPM • International Masters Program for Managers #1 is a consortium of five leading business schools:
McGill University
Lancaster University
FGV/EBAPE
Indian Institute of Management Bangalore
Yokohama National University
For more information, visit www.impm.org