New frontiers for frictionless retail

With a simple app download, customers can shop in-person at several Couche-Tard stores in Arizona without even taking out their credit card. And, with new contactless technology, stores can track which items consumers remove from the shelves in real time. Couche-Tard continues to work closely with the Retail Innovation Lab at McGill to study this technology’s impact on consumer behavior and retail profits, with the hope of expanding the system to additional stores across the country.