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Can unions become social media opinion leaders?
Professor Emeritus Robert Hebdon has co-authored an article for the London School of Economics and Political Science, analyzing the response and performance of unions on Twitter during the Fight for $15 (FF$15) wage campaign.
The authors looked at unions’ patterns of communication, endorsement, and social media content in the context of the FF$15 Twitter campaign to see if they were able to emerge as opinion leaders, and to highlight ways of improving social media strategies.